Flipped Movie Release Date

I just got word that the Flipped movie will be in wide released, not on September 17th as previously stated, but on August 27th. So mark your calendar! Tell your friends! Plan a party! Go! (I'm planning to serve popcorn, drinks, and Peeps at mine.) (And if you're asking, Why Peeps? you really need to go read the book!) And now, a little inside look at how moving the release of the movie up three weeks (or, really, six, as it's in limited release on August 6th) can send a publisher into a mad scramble: As you know, when a book is made into a movie, the book is reissued with a movie-related likeness. You know, they take the movie poster, or part of the movie poster, or the actor images, or whatever, and that becomes the movie-tie-in cover of the reissue of the book. They also will often add bonus features. Like pictures taken during the shooting of the movie, an interview...something movie-related. Now, in order for the publishing house to do all this, they need to coordinate with the movie production company and get the art and permissions and all of that. If there is no movie poster, it's hard to generate a book cover. If pictures are not yet available, it's hard to include them inside the book. And since a publisher wants their movie-tie-in issue to be available a good six weeks before the movie is released, and since it takes a couple of months (at least) prior to that six weeks to print, bind, and distribute the book, Random House was crunched to go to press next week-ish to print movie-tie-in issues of Flipped for the September 17th release date. Which means that next week-ish is already three weeks (or, really, six weeks) behind! And, as of Friday, there's no finalized art; no pictures. I'm sure it will all figure itself out. Or, rather, that people at Random House and Warner Brothers will figure it all out. But being new to this, I tend to try to move things along by worrying, which is, of course, completely ineffectual. So that's where we are as of tonight. I really do have a lot more to share about things related to this, but it's late and I've got miles to go before I sleep so I'm afraid this is all for now. I really appreciate your checking in. See you next week!