Okay, so this picture may not have the best resolution, but the content ROCKS. This is a PRINCIPAL coming in to a multi-media presentation put on by a middle school LMS about Exercise the Right to Read. The LMS did a Power-Point, explained the program, showed them the bookmarks, etc., and when she was done, she played the ETRTR jingle and the principal came in to pump the kids up. Asics may not have gotten back to us, Oprah will almost certainly never call, but you know what? THIS is what it's all about.